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Shop Smarter, Shop Better: A Simple Guide to Making More Conscious Choices

Writer's picture: Tabby ValentineTabby Valentine

In a world filled with endless shopping options, it can feel overwhelming to make the "right" choices. But what if shopping could be more than just a transaction? What if it could be a way to support your community, protect the environment, and feel good about your purchases? The good news is: it can. Here are some tips on how you can start shopping "better" today.

 

1. Look Beyond the Price Tag

When you’re shopping, it’s easy to focus on the price. But have you ever stopped to think about why something is so cheap? Often, it’s because corners were cut—whether in materials, labor, or environmental impact.

Next time you’re shopping, ask yourself:

  • Where was this made?

  • What’s it made of?

  • Who made it, and were they paid fairly?

When you ask these questions, it can help guide you toward products that are better for the planet and the people who make them. For example, look for certifications like Fair Trade or organic labels. They’re not perfect, but they’re a step in the right direction.

 

2. Investigate Sustainability Claims

"Sustainable," "eco-friendly," "green" — these buzzwords are everywhere, but not all claims are created equal. This is called "greenwashing," where companies exaggerate or even lie about their environmental efforts.

Here’s how to see through the hype:

  • Check for transparency: Does the company explain how their products are sustainable?

  • Research materials: Natural fabrics like organic cotton or bamboo are often better than synthetics.

 

3. Shop Local When You Can

Shopping locally is one of the best ways to support your community and reduce your carbon footprint. When you buy from local makers or businesses, you’re keeping money in your area and often getting a product with a smaller environmental impact.

Here’s why local shopping matters:

  • Fewer miles, fewer emissions: Products made nearby don’t have to travel across the world to reach you.

  • Stronger communities: Local businesses are more likely to give back to the area where they’re based.

  • Unique finds: Local artisans and small businesses often create one-of-a-kind products you won’t find elsewhere.

Not sure where to start?  Visit craft fairs, farmers' markets, or small shops in your town. This is why we created the MadeBy Shops community, so everything is at your fingertips!

 

4. Quality Over Quantity

We’ve all heard the saying, "You get what you pay for." While it’s tempting to go for the cheaper option, investing in higher-quality items can save you money in the long run. Durable products last longer, which means less waste and fewer replacements.

Before you buy, consider:

  • Will this item last me a year? Five years? Ten years?

  • Is this something I really need, or am I buying it on impulse?

  • Could I repair or upcycle something I already own instead?

Choosing quality over quantity not only helps the planet but also helps you build a wardrobe or home filled with items you truly love.

 

5. Small Steps Add Up

Shopping better isn’t about being perfect, because let's face it, none of us are! It’s about making small, meaningful changes. Maybe today you choose a locally made hat or blanket instead of one from a big-box store. Maybe next time, you ask a shop owner where their products come from or how they source them. These small actions add up to a big impact over time.

 

By asking questions, shopping locally, and choosing quality, you’re not just buying a product—you’re making a statement about the kind of world you want to live in. Here at MadeBy, our goal is to help you do this, so lets take this step together!

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